What is influencer marketing? In online marketing, content still reigns supreme. Content is one of the most powerful tools there is for two key reasons. The first of these is excellent content gets more hits and engagement, and so boosts your business’s SEO rankings. Of course, when it comes to SEO, getting on that first page of the SERPs is truly the holy grail. This being the position that will lead to all the right things, including higher click-throughs and conversion rates.
Additionally, useful content in terms of SEO is also that which provides the opportunity to create genuine and natural backlinks to your business website. Another factor that can help you to climb the SEO tree. Backlinks are something very near and dear to most SEO bots’ heart.
Now, you may well be wondering what that means for your business? Well, to put it in a nutshell, it means that you need high and varied content, something the preceding section will discuss in more detail.
What is influencer marketing?
Now, I bet you are aching to find out all about influencer marketing, as well as it can do for your brand? To start with, influencer marketing is where you team up with one of the tiny percentages of folks on the internet that create rather than only consume content.
The most sought after types of influencers are the ones with authoritative blogs that discuss a more niche subject. After all, they will be the ones that appeal directly to the demographic your business is looking to target. Now, you may think that finding the biggest and most famous of all the bloggers is the way to go here. However, there is a salient argument against taking this route.
Specialists in the IM field suggest that small to medium blogs, with a more microfocus, can be the most beneficial to a brand. The simple reason being that they will be working hard on the ascent to the top of their field. Therefore, they are much more likely to generate a more significant buzz and facilitate a greater sharing of your brand as they make their journey.
Happily, finding suitable influencers to collab with shouldn’t be too difficult. Apart from doing a little of your own detective work online (Nancy Drewing to you and me), you can use influencer ranking services to track down the perfect people to collaborate with.
Bloggers are not the only fruit.
Of course, what businesses need to remember here is that bloggers are not the only fruit when it comes to IM. There are all sorts of other influencers to collab without there, including vloggers, and the folks that work solely on social media.
Now, some marketers do point out that there isn’t as much mileage in working with non-bloggers. Simply because you won’t be able to build reputable backlinks if they do not have an independent site online. However, at this point, it is also worth remembering that SEO is not built on backlinks from only websites, but also include social interaction as well. Something that means non-bloggers still has a place in a business’s marketing strategy, even if they may not be your very first choice.
Why are influencers associated with good content?
One of the main benefits of working with IM is that, not only can you boost your SEO, but you can also get some high-quality content into the bargain. As anyone involved in online marketing is aware, varied, quality content is one of the foundations in keeping your customer base interested. With some companies seeing the content they provide almost as a commodity. Something tradable in return for the attention and loyalty of the reader.
Of course, to that end, your content needs to be insightful, fresh, and provide value to the reader. Including another writer’s voice (in the form of collaboration) being an excellent method of achieving this.
How does influencer marketing boost SEO?
Finally, now we have a good grasp of SEO and IM; it’s time to discover how the latter affects the former. Very simply, collaborating with influencers provides an opportunity to create natural and valid backlinks to your site. It also presents the possibility of an increased chance that these will be shared across a wider audience too.
Of course, both of these things being factors search engine will pick up on and use to boost your rating in the SERPs, which can, in turn, can help you get to and stay on the front page thus reaping all of the SEO benefits of doing so, such as increased site visits and higher conversion rates.
What is good content?
You are probably familiar with the basics of good content already. It is well known that content written by experts, and targeted to a specific demographic is the best both for engagement and SEO.
Of course, some people are particularly well placed to create this type of content for your online marketing campaign. Yes, that’s right, it’s influencers. The folks that already spend their time creating content for a particular audience. An audience that you can access directly by collaborating with them.
Collaborating with influencers for your marketing can be advantageous to your business in many ways, and we’re not just talking about product placement here. After all, having a pleasing image of your product on an influencer’s site is one thing, but it’s the trackable backlinks that matter.
Some marketers go so far to suggest that influencers operating blogs are the best kind to team up with. The reason being that this is the easiest method of establishing as many reputable backlinks to your company’s site as possible. Something that will then be picked up by the SEO bots and help to bump your position in the SERPs.
With that in mind, businesses looking to rise in the search rankings would be wise to consider an influencer collaboration as part of their marketing strategy.
What is SEO, and why does it matter?
You already know what SEO is, right? That is the technique where you get your business to appear as organically high up in the search engine results pages or (SERPs) as possible. Of course, it’s similar to but different from PPC, which is where you pay for adverts based on your keywords to appear above the first organic result.
Many businesses choose to use a combination of PPC and SEO to get as many potential customers to their site as possible, and what do potential customers mean? PRIZES! Well, at least in business terms, the opportunity to convert them into bonafide sales with which to line the kitty.
Why am I telling you all this? Well, it’s because, when it comes to SEO, there is a new kid in town, and boy is he making a splash. Of course, this kid goes by the name of IM or influencer marketing, and he’s someone you want on your team at some point in the not so distant future.
Everything you need to know about collaborating with an influencer
However, before you rush out and sign up with the first influencer you find, you need to know a little more about this marketing method. Getting IM right isn’t just about the technical side of things; it also concerns real-life human relationships.
Do put your research in.
With that in mind, the first aspect of working with influencers to achieve better content and a higher SEO rank is to put your research in. That is, you need to find folks with sites whose audience matches well with the demographic your business is trying to target.
Fortunately, there are several options to consider here, the first being using an influencer ranking site such as Buzzsumo to help you identify the best leads. Primarily due to the analytics about the reach and engagement of each influencer that these sites collect, this can be the most effective way to approach this stage.
That is not to say that there aren’t other avenues to try, as well. After all, most social media is designed to be able to locate particular topics and trends by using the hashtag. Although, as some marketers advise staying away from social media influences and prioritizing bloggers, this may not be the best option.
Finally, when it comes to doing your research, sometimes there is nothing better than having a go at tracking down relevant influencers yourself. Something that you can have some reasonable success at by Googling the terms influencer plus the niche that you are interested in.
Don’t expect something for anything.
Next, when it comes to working with influencers, be sure that you don’t expect the relationship to be one way. After all, they will no doubt be inundated with requests to collab and partner with brands and businesses. This being something that will involve plenty of work crafting quotes, writings, and images on their part.
Of course, this means that you need to offer them something in return. If you really want to get their attention, starting from this point is the most advisable action. The reason is that once you have done something for them, they are much more likely to return the favor and collaborate with your business. This collaboration, as the information above, highlights being a very effective way to climb the SERPS and provide valued and varied content relating to your brand.