What are Permalinks? (2020)

To better understand the reason that led me to write this article is that I happened to see many permalinks configured wrong or inadequate to see, so I decided to explain what are permalinks and their importance.
The WordPress permalink structure that you’ve set for your website would mainly determine what the URLs would appear for all the posts. This is among the most vital settings for optimization as the permalink structure wouldn’t make a direct impact on Search Engine Optimization (SEO). Let’s get into the details.

What is a permalink?

Permalink Definition.

A permalink or permanent link is a type of URL that refers to an address that uniquely indicates information, implemented in such a way that it does not change or at least remains the same for long periods. The term is often used in blogs to indicate the link to a specific post, but also media resource or taxonomy – categories, tags, type of post, etc..

Link stability is a desirable property when content is likely to be quoted and linked from sources outside the original organization or when within the organization itself, the complexity of the website grows beyond a few pages. In particular, in the context of large commercial sites managed through a Content Management System that relies on a database, it is necessary to define policies for URL design and link retention.

The unique URL that you’ve seen being attached to different webpages is known as the permalink. For example, in the below post, this is the permalink.


This is present at the address bar of the browser at the screen top.

Another permalink example on the website includes:

https:// liamblogging101.com .com/creating-a-blog/

The domain name is the same here, but there are more words at its end. These are corresponding to a specific topic or post title.

With Permalinks, it becomes simple to find individual and specific pages on the internet. This would be similar to dialing different phone extensions for getting a specific person while you’re calling up a large company.

To put it up, permalinks in WordPress are permanent links that are usually related to a WordPress page or any blog post.

From a string of words that has been contained in the permalink, people must be able to tell what this would be about without even viewing the content in post or page. And while having the right permalink, they are easily able to do this.

Being Yoast notes, permalinks can play critical roles in the visibility of the site’s SEO. The created permalinks are used by Google that you’ve created while indexing content on the website. A lot of people also use these for linking back on your website, which would help in rank a lot higher in the outcomes of search engines. You would also make use of permalinks for sharing website content on various channels of social media.

Typically, there are two components in permalink: the domain name besides what is known as a slug – the URL part available after the domain name. (Typically blog posts would also contain a date of publication in permalink). If others are easily able to get it and share, then you would quickly boost the SEO of your site. In such a way, prospective visitors would be much likely to discover the website.

How to choose a permalink structure in WordPress

If you’re still within the process of making your WordPress site, selecting your preferred permalink structure is straightforward.

Login to Dashboard, go to Settings > Permalink.

WordPress permalink settings

If you select to use the structure /post-name/, you’ll directly select the Item Name setting available on the instrument panel. If you would like to incorporate the category instead, you want to choose Custom Structure and enter this /%category%/%postname%/. Save the settings, and your permalink structure is updated.

When you publish a piece of writing, you’ll finally remove words not strictly necessary, like articles, conjunctions, and pronouns from the slug. In this manner, you’ll shorten the URL without eliminating keywords useful for SEO and users. If you employ Yoast SEO, the plugin will roll in the hay automatically.

Another thing you would like to believe is whether or not you would like to use www or not. Does one want your site to seem like an example? It or www.liamblogging.com? Confirm that the version of the URL you favor appears correctly on WordPress under Settings > General.

Optimizing WordPress Permalinks – URL

Then make sure the URL is additionally set correctly within the Google Search Console. To try to do this, attend Site Settings then to Favorite Domain. Have you ever already considered using HTTP or HTTPS, i.e., using SSL for your site? Protecting the knowledge exchanged on your website can increase your users’ trust.

How to Create a Custom Permalinks WordPress

All custom structures get separated through a backlash, and all tags begin with the sign of percentage. WordPress also has a list of different tag options of the structure available to you, and a few options are author, category, and hour. Upon creating permalinks, the main thing that you must have in mind is focusing on the keywords. They’re virtual keys for ensuring that your target audience can quickly discover the content. With these, your URLs appear cleaner, and you get a higher search engine ranking.

Even after altering the structure of permalink, you can also optimize the slug of a particular post or page for making it a lot more SEO-friendly based on the performed keyword research.

While editing the page or the post, look for Post Settings under the right sidebar. Now, scroll down for More Options then select the field URL Slug:

After making desired changes, you can click on the Update button at the screen’s right-hand corner.

While looking firstly at the Permalinks, it would seem to link small detail, but these affect how search engines are ranking the website and how well visitors can understand the content of the website’s pages and posts. After taking moments to consider the slugs and permalinks to WordPress.com, you can increase the likelihood that visitors would discover and also engage in it.

Modifying permalink

If you’ve got selected the URL/data/post format and need to exchange to URL/post it’s not enough to go to Settings and change: if you do that, you’ll lose all indexing on Google after which when someone clicks on a search result they may visit web page 404 in place of the article. To this problem, you can deploy and configure one of the many plugins available that clear up those problems: as an example, Redirections.


In this short but useful article, we have seen what permalinks are in WordPress and what is the high-quality structure to use that allows you to improve the positioning of your items and content material on search engines.

I wish I had been useful. If you have any doubts or if you have any questions, do not hesitate to send me a comment through the field below.

What are Permalinks? (2020)

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top