Black Friday and Cyber Monday 2020 are on the way. For those who don’t know, they are two days of shopping, often online, born in the United States but soon became famous all over the world on November 27 and 30, the (4) most succulent days of the year for those who do e-commerce to start discounts and great sales because of Christmas.
Black Friday and Cyber Monday 2020: The best strategies for retailers
Here, we suggest five small but fundamental precautions that will encourage you to ride your shopping cravings, taking full advantage of them.
It is best to create a stable base for your e-commerce business to cope with shifts and instability.
1. Build a feeling of anticipation email marketing
You should plan an email marketing program to remind the current and prospective clients of the introduction of discounts.
The secret to this practice can build a sense of anticipation in touch.
Here are some of the elements that can not be missed from your newsletter: an enticing cover, a stunning picture, essential and fascinating details an unmissable offer, a countdown and maybe a call to action on the arrival of the discount.
2. Try purchasing impetus and checkout instantly
It can be beneficial for many customers to buy directly with a button. Nobody is going to do it, and an optimal route is only just a few steps away from payment options.
Your job is to arrange it better, suggest an alternative, complementary items for the one you have already picked up-selling, and then deliver a package with advanced features more costly than the one you purchase.
3. Value the clients
Established customers want to feel important, valued and encouraged for the confidence they have built. It is essential for the consumer base to know and reward the best and create healthy customer relationships beyond single sales.
Identify which consumers have ordered over and over on your eCommerce and evaluate the product type you have requested.
Provide you with unique rewards to raise your loyalty rate, deliver thankful orders above a certain expenditure level, or provide savings vouchers for the following sales.
4. Prepare your eCommerce visit for Black Friday and Cyber Monday 2020
Once the customer visits your website, it’s important to make sure they stay there until the acquisition is complete. Therefore, a continuous and continuous user interface must be provided that does not escape the user.
In addition to loading speed or eye-catching graphics, simplicity and consistency of details are essential: the first price for the discount must be obvious, and the entire order and payment process must be transparent, intuitive and seamless.
Your e-commerce on Black Fridays and Cyber Mondays will be equipped with these necessary acts.
5. Ask for feedback/review
There are several studies which show the positive influence of product reviews on potential sales. A good number of ratings add to increasing the sense of the reliability of e-commerce to new consumers. It is necessary to build strategies to receive feedback about your goods after purchase.
It’s not easy to “drive” a client to waste a few minutes writing a critique. Next, the email must be addressed to a particular client. Please note his name, refer to the date of order and the product in detail, with a link to your e-commerce.
Schedule an email to be received a few days after the date of distribution of the order. Give a “reward” for the study; for example, you should submit customized discount coupons to lure you to a second buy.
With these necessary acts, the e-commerce is primed for Black Friday and Cyber Monday.